OVERVIEW PURPOSE AND SHARED VALUES COLLEAGUES, PEOPLE Dunelm has an open and The Board has beeninvolved in shaping AND CULTURE straightforward culture, with a focus and, ultimately, approving in July 2021 We aim to inspire, engage and on doing things properly and taking the Group’s new ‘purpose’, namely ‘To develop all of our colleagues to decisions for the long term. This help create the joyof truly feeling at reach their full potential, without any reflects the shared values instilled home. Now and for the generations form of discrimination. The Board by the Adderley family, who founded to come’. This is underpinned by our engages directly with our colleagues our business over 40 years ago and shared values which define how we in a number of ways as set out below. are still our major shareholders. The act towards others. Members of the By training, hearing, respecting Board has always been careful to Board and the leadership team act as and responding to our colleagues, ensure that we protect and retain this role models for our shared values, and we inspire them to deliver the best culture as the business grows and all colleagues are appraised against experience to our customers and becomes more complex. them. Further details of this are set out deliver our strategy. People and opposite and in the Strategic Report on culture is one of our principal risks pages 2 and 11. considered formally by the Executive Board and Board twice a year. How the Board oversees our culture CODE OF BUSINESS CONDUCT SUPPLIERS Alongside our shared values we have a Code of We also expect our suppliers to adhere to our Business Conduct, available on our corporate standards of conduct; all suppliers are required to website dunelm.com, which sets out the specific sign our Anti-Bribery and Anti-Corruption Policy standards of conduct that our Board and (or commit to an equivalent policy), and to sign our colleagues are expected to meet. We have a Ethical Code of Conductwhich commits them to separate Anti-Bribery and Anti-Corruption Policy, appropriate ethical and human rights standards and senior colleagues and colleagues who have (including anti-slavery) and to minimise their impact the ability to influence purchasing decisions on the environment. Adherence is monitored receive training on induction and annual refresher closely by the Executive Board and Board. training. Other relevant policies include our Privacy Policy and our Equality and Diversity Policy. DUNELM GROUP PLC ANNUAL REPORT & ACCOUNTS 2021 101 GOVERNANCESTRATEGIC REPORT FINANCIAL STATEMENTSOTHER INFORMATION