DUNELM GROUP PLC - Annual Report and Accounts 2021 (11/230)

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Annual Report and Accounts 2021 - (222/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Notes to the Parent Company Financial Statements (223/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (224/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (225/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Other information (226/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Advisers and contacts (227/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Store listing (228/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (229/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (230/230) DELIVERING FOR OUR KEY STAKEHOLDERS Customers Colleagues Suppliers Store communities Shareholders FOCUS ON Shareholders We will continue to focus on profitable growth and strong cash generation, investing to drive organic growth and maintaining operational grip. MORE INFORMATION PAGES 103 TO 113 Resourceful We are raising awareness of the ‘circular economy’ by offering and promoting customer services to extend product lives. With online upcycling tips, new paint and ‘make and mend’ ranges and take-back schemes for quilts, pillows and electrical goods, we are committed to finding ways to keep products in the loop. UPCYCLING TIPS ON DUNELM.COM DUNELM GROUP PLC ANNUAL REPORT & ACCOUNTS 2021 9 STRATEGIC REPORT GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATION