DUNELM GROUP PLC - Annual Report and Accounts 2021 (13/230)

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Annual Report and Accounts 2021 - (222/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Notes to the Parent Company Financial Statements (223/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (224/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (225/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Other information (226/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Advisers and contacts (227/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - Store listing (228/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (229/230)DUNELM GROUP PLC - Annual Report and Accounts 2021 - (230/230) Our renewed purpose heads our ‘plan on a page’ which we use internally and externally to communicate our long-term ambitions and the foundations of our business. OUR PURPOSE To help create the joy of truly feeling at home. Now and for the generations to come. OUR AMBITIONS AMBITIOUS ABOUT AMBITIOUS ABOUT AMBITIOUS ABOUT Our brand Being a good Profitable growth home, with more customers shoppinggrowing as the #1 destination for companylong-term value creation by using ourfocusing on quality of growth and more frequently for homewares, a great place to work – making a resources wisely and efficiently furniture & more positive social impact and operating sustainably in all of our communities OUR PROPOSITION PRODUCTS SERVICES EXPERIENCES that are great value, with choice, that help from inspiration to that are seamless, physical and style, quality and sustainability delivery, fitting and take-back digital, helpful and friendly OUR FOUNDATIONS CONTINUOUSLY IMPROVING BUILDING Talented colleagues Committed suppliers Brilliant stores Sustainable in everything we do Agile and flexible Expert supply chain Data capability technology OUR SHARED VALUES Act like Keep listening Long-term Stronger owners and learning thinking together DUNELM GROUP PLC ANNUAL REPORT & ACCOUNTS 2021 11 STRATEGIC REPORT GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATION