Moving forward We are the UK’s leading homewares retailer – ambitious about our brand, about being a good company and about profitable growth. In our changing world, it’s never been more important to help make our customers feel truly at home – and we want Dunelm to be their first choice. That’s why you’llsee us developing our business for the long-term benefit of our stakeholders – investing in supply chains, stores and technology to improve our customer proposition as we move forward with confidence.