REVENUE Our digital offer performed strongly throughout 52 weeks to 26 June 2021 the year, and especially during the periods of store FY21 FY20 YoY growth closure when Click & Collect revenue covered £m £m % c.30% of prior year store sales. FY21 digital revenue Total Group of £616m was up by 115% compared to FY20 and revenue 1,336.2 1,057.9 +26.3% accounted for 46% of total Group sales (FY20: 27%). Digital % total From the annual estimate of the UK Homewares revenue 46% 27% +19%pts Homewares market by GlobalData, we understand that market share 9.1% 7.5% +1.6%pts we grew market share by 160bps in FY21. Furthermore, from our analysis of data from a Total revenue for the 52 weeks to 26 June weekly GfK homewares panel (which represents 2021 increased by 26.3% to £1,336.2m (FY20: just over half of the market size as defined by £1,057.9m). Compared to FY19 sales grew by GlobalData), we can see that we significantly 21.4%. During this financial year, performance outperformed the market when we were able was impacted by the two periods of store closure. to open our stores. Conversely, when we were In the first quarter, when stores were fully open, forced to close our stores to customers, we revenue grew by 36.7%. During the second underperformed the market. quarter, which included the lockdown in November 2020, when our stores were only permitted to offer Sales growth in the first ten weeks of the new Click & Collect, sales growth softened to 11.8%. financial year has been encouraging, with growth The most significant impact was in the third quarter against the strong comparative period in Q1 when stores wereclosed for most fthepeiodo r FY21 and continued outperformance versus the . Despite the closures, sales only declined by 16.8% homewares market. Quarterly sales growth in FY22 due to the strength of our digital offer. In the fourth will reflectthe volatility inthe prior year trading, quarter, revenue grew by 101.7% compared to with particularly strong comparatives in Q1 and FY20, and 44.0% compared to FY19, despite the Q4 and closures in Q2 and Q3. delay of our Summer Sale event, in part reflecting pent up demand. Quarterly homewares performance vs. market % 120 110 Periods impacted by store closures 40 30 20 10 0 (10) (20) (30) (40) Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY19 FY20 FY21 Market (excluding Dunelm) Dunelm Closure Fully open periods FY21 GfK homewares panel growth1 +13% +20% +15% Dunelm growth +40% (23%) +22% Dunelm growth vs GfK1 +27% pts (43)% pts +7% pts 1. GfK weekly homewares panel, including estimates for key retailers and excluding Dunelm. Represents approximately 50% of the full market as reported by Global Data. Dunelm growth shown for comparable categories. DUNELM GROUP PLC ANNUAL REPORT & ACCOUNTS 2021 35 STRATEGIC REPORT GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATION