Our aims and objectives for product circularity Design to last • Plan product longevity at design stage (including end of lifecycle options) • Greater understanding of our carbon/nature cost ‘Give back’ • Develop customer Prioritise lower-impact ‘take-back’ scheme materials • Promote biodiversity • Use more recycled, projects, educationand volunteering Circular durable and lower-impact raw materials • Explore supply chain economy and packaging opportunities • Reduce water, carbon and biodiversity footprint Promote responsible e Keep products in use recycling r • Encourage product • Help customers dispose repair/upcycling of/recycle products and • Promote selling/ packaging at end od u donating over disposal of lifecycle • Research take-back schemes Design to last In September 2020, we launched our flagship range of sustainable products under ‘The Edited Our increasing focus on product circularity is Life’ brand.Initially launched across six major changing the way we think about design and categories (curtains, bedding, cook n’ dine, how we operate and resource our teams. We aimlighting, home accessories and furniture) we aim to ‘design out’ waste by using components that to expand this range into as many categories as are longer-lasting and more recycled/reclaimed possible to provide more affordable options for materials that can be reused and/or recycled at thecustomers choosing a more sustainable lifestyle. end of life. Of our approximately 50,000 products,Each product in the range has its own sustainability around 80% are designedeither in-houseat credential and is designed to last longer. Our urban Dunelm or exclusively for us by external designers,tableware, for example, has been manufactured allowing us to co-ordinate the development of and tested to hospitality standards, and designed more sustainable ranges effectively. to withstand wear-and-tear. We use simple, pared- back designs with neutral, nature-inspired colours that will not go out of fashion and can be easily mixed and matched. 12 20+ We have 12 in-house designers, and we are We also have a team of over 20 specialist product looking to attract talented textile artists and technologists, who ensure products meet quality crafting experts who can plan in product and performance standards as well as all relevant longevity at the product concept stage. legal and safety requirements. DUNELM GROUP PLCANNUAL REPORT & ACCOUNTS 2021 53 r p i l p e e D f e te o K s c i g d u mn P n dr t ea o o ot l da re s u t P r ic t a ge ll nd b is li e cs yn ss c oi e p rp g s e en r c e a i t ofi n m- d ciP o mr rar i o Pp a tr STRATEGIC REPORT GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATION ai it c wi ots e m n l o a tw e e r r i- a l s o U ffn sd ee trts it na‘ gnGiv die i mb na g pck d’ aanc ndt ags n eni sl uo c ni y is c stxfet cn e