Dyeing to makeaierence Some of our best-selling Egyptian CottonTowels are being dyed using a more 20m sustainable process, which uses lessSince the switch, we’ve water. We made the switch last year forsaved around 20 million three colours, added another nine newlitres of water. ‘Beyond cotton’ colours in early 2021 and are now working to develop the same processfor the remainder of the range and new launches. We continue to evaluate alternative fibres with key textile suppliers to understand what other options are available ‘beyond cotton’ in the longer term. This includes recycled, recyclable and adaptable fabrics such as bamboo, hemp and linen. Reducing cotton’s environmental and social impact Cotton is the core natural raw material in our bedding, towels and curtain ranges. Reducing chemicals Our Natural Dorma Sumptuously Soft towels are not dyed at all, fully eliminating bleach and chemicals and saving water. With their natural cotton colour they are also kinder to the skin as fibres are allowed to retain their natural softness. Responsible sourcing 80% Our supply chain audits cover socialand environmental factors and we Our target is for 80% of own brandalways engage with our suppliers to cotton products to meet our ‘Morehelp them improve. Equally, where Responsibly Sourced Cotton’ standardthere is no long-term solution we by 2024. It is also a new metric forwill reduce our exposure to high-risk Director remuneration (LTIP award).suppliers or regions. DUNELM GROUP PLC ANNUAL REPORT & ACCOUNTS 2021 57 STRATEGIC REPORT GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATION