Thoughtful ‘The Edited Life’ range introduces a new era of thoughtfulness in the home, with an understated collection of long-lasting and modular pieces chosen for their simple beauty, quality craftsmanship, sustainability credentials and innate usefulness. DELIVERING FOR OUR KEY STAKEHOLDERS Customers Colleagues Suppliers Store communities Shareholders FOCUS ON Colleagues We believe that a great place to work is a great place to shop. We can only deliver brilliant products, services and customer experiences if we have committed, engaged and talented colleagues. Store communities We are building stronger emotional ties and a more meaningful awareness of the Dunelm brand across our store communities. SUSTAINABILITY SECTION PAGES 62 TO 75 DUNELM GROUP PLC ANNUAL REPORT & ACCOUNTS 2021 7 STRATEGIC REPORT GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATION